The website’s search engine presence was limited to just brand keywords. Thus, we deployed a comprehensive SEO strategy to first cover solution-based keywords and then move towards top of funnel keywords to build traffic and awareness. Owing to the extremely high competition, there was no second opinion to the quality of content that had to be created. Our SEO team worked in tandem with the best technical writers to churn out top quality content that also covered detailed videos and infographics. The persistent effort helped us to gain top position for the most important keywords like mobile app security, rasp security and code obfuscation among many others.

The website had multiple pages that catered to different industries and use cases. Thus, the ads traffic was returning a high bounce rate and low conversion rate. A landing page was planned to provide just adequate information to convert prospects in to leads. The landing page implementation led to a 620% increase in people landing on the sign-up page. 

AppSealing’s competitors were heavily endorsing their solutions and only talking about what they offered. We thus identified a gap and started pushing out content that was informative and educational and helped our TG i.e. app developers learn best practices related to app security. The selling intent was minimised and the focus was strictly to add value. The content strategy helped us not only grow awareness and followers, but it also helped us gain brownie points on various app developer and app security groups since the content truly added value and did not focus on selling our services.