To improve search visibility, a well-structured website is essential. However, the existing website lacked proper structure, making navigation difficult and products cluttered on the same page. To address this, an in-depth product-specific keyword research was conducted. This helped determine if separating product pages would improve traffic and search visibility. Based on product categorization and search volumes, a new structure was planned. As a result, the website attracted additional high-intent traffic, specifically those looking for specific products.

Regional language pages can benefit international SEO efforts by targeting specific regions and their language preferences. This can improve search rankings and drive more traffic to the site. To tap into the French market, a French version of the main product was deployed, resulting in improved rankings and leads due to Google’s preference for native language websites. The same approach was used in other potential markets with a strong preference for native languages, such as Germany.

The client had a registered office in the US, which was utilized for building NAP citations in the US. Other office locations were also used strategically for building NAP citations in relevant regions. This approach greatly aided in achieving global rankings and attracting leads from around the world.