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From Stagnant to Soaring: How We Grew Leads by 25x

Asia’s largest manufacturer of training simulators and simulation solutions

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Problem Statements

Search intent overlap with games as many games go by the simulator names (e.g. airplane simulator, bus simulator etc.)

Niche segment with low keyword volumes

Limited top of funnel keywords to target blog content

No inbound leads

Impact Created in 01 Year

From 245 to 3105 users

Increase in monthly organic website traffic

From 10 to 140 searches

Increase in monthly brand searches

From 11 to 35 leads

Increase in monthly organic leads

From 3991 to 66,120 impressions

Increase in monthly organic search visibility

From 18 to 42 keywords

Increase in keywords on first page of SERPs

From 215 to 465 connections

From 215 to 465 connections

Solutions Deployed

One of the main obstacles in keyword selection was the significant overlap with games. Many popular keywords had names similar to games, such as driving simulator and truck simulator, leading to a major mismatch in intent. To address this issue, a thorough analysis of related keywords was conducted to identify prospects searching for simulator products and solutions without the interference of games.

Due to the limited search volumes in the niche segment, priority was given to conversion rate optimization in order to increase leads. Product pages were continuously tweaked and supported with heatmaps to improve conversion rates.

We used LinkedIn Sales Navigator to connect the founder directly with key decision-makers in traditionally hard-to-reach industries like mining, defense, and aviation. Parallelly, we strategized LinkedIn content to nurture these connections and build brand awareness and credibility.

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