Hello
From Zero to INR 40 Lakhs Per Month: Scaling a Home Fitness Brand in 12 Months
Asia’s largest manufacturer of training simulators and simulation solutions
Problem Statements
Search intent overlap with games as many games go by the simulator names (e.g. airplane simulator, bus simulator etc.)
Niche segment with low keyword volumes
Limited top of funnel keywords to target blog content
No inbound leads
Impact Created in 01 Year
From 245 to 3105 users
Increase in monthly organic website traffic
From 10 to 140 searches
Increase in monthly brand searches
From 11 to 35 leads
Increase in monthly organic leads
From 3991 to 66,120 impressions
Increase in monthly organic search visibility
From 18 to 42 keywords
Increase in keywords on first page of SERPs
From 215 to 465 connections
From 215 to 465 connections
Solutions Deployed
Detailed Keyword Research to Avoid Games Overlap
One of the main obstacles in keyword selection was the significant overlap with games. Many popular keywords had names similar to games, such as driving simulator and truck simulator, leading to a major mismatch in intent. To address this issue, a thorough analysis of related keywords was conducted to identify prospects searching for simulator products and solutions without the interference of games.
Continuous Efforts to Improve Conversion Rate
Due to the limited search volumes in the niche segment, priority was given to conversion rate optimization in order to increase leads. Product pages were continuously tweaked and supported with heatmaps to improve conversion rates.
Connecting with Key Decision Makers in Target Industries
We used LinkedIn Sales Navigator to connect the founder directly with key decision-makers in traditionally hard-to-reach industries like mining, defense, and aviation. Parallelly, we strategized LinkedIn content to nurture these connections and build brand awareness and credibility.
Get in Touch
Do you face similar challenges with your brand as well? Fill in the form below and speak to one of our experts to unlock the next level of digital success for your brand.